Why Britain Sucks At Product Placement

  • Published on: 04 January 2016
  • Britain has some of the strongest product placement rules in the world - and it means YouTube vloggers have to declare their advertising before you click on the video. Why? And what did it mean for our version of The Price is Right?

    Thank you to Rob (http://twitter.com/readwriteerase) for stepping in as camera operator at the very last moment, despite the terrible weather and his being a bit ill!

    SEE MORE OVER ON THE PARK BENCH: 18 minutes of Matt and Tom talking about the economics of YouTube, and why there isn't a Patreon link here: https://youtu.be/w04WmOzK4UY
  • Runtime : 5:18
  • tomscott tom scott things you might not know product placement tv license tv licensing alexandra palace advertising standards authority advertising code piccadilly circus houses of parliament advertising united kingdom britain england


  • Amber Franklin
    Amber Franklin   2 days ago

    Is that why when you watch the soaps like the sounds an iPhone makes are made to sound like an old Nokia phone.

  • TheTimothydragon
    TheTimothydragon   5 days ago

    So Britain forces people to pay a tax on a show they might not want

  • Basil
    Basil   5 days ago

    Tom, get a better brolly for goodness sake! I hope the brolly was not a product placement thing, I would not buy one of those. 😁

  • Ushanka Boy
    Ushanka Boy   5 days ago

    1:22 𝐉𝐮𝐬𝐭 𝐰𝐚𝐬𝐧'𝐭 𝐭𝐡𝐞 𝐁𝐫𝐢𝐭𝐭𝐢𝐬𝐡 𝐰𝐚𝐲 𝐨𝐟 𝐝𝐨𝐢𝐧𝐠 𝐭𝐡𝐢𝐧𝐠𝐬, 𝐝𝐚𝐫𝐥𝐢𝐧𝐠.𝕀 𝕤𝕦𝕓𝕤𝕔𝕣𝕚𝕓𝕖𝕕

  • Smoggie JakeTS
    Smoggie JakeTS   5 days ago

    There are some rules we have that I find abit ridiculous but I'd much rather have these rules than the american Advertising rules.

  • Buggs
    Buggs   1 weeks ago

    1:40 They only didn't say the make of the car 'cos it was a Skoda!

  • zzpza
    zzpza   1 weeks ago

    I know the BBC isn't perfect, but I appreciate it as a channel because I ABSOLUTELY HATE ADVERTS!!!!!!!!!!!!!!!!!!!!

  • Gavin Walsh
    Gavin Walsh   1 weeks ago

    Okay but this actually makes sense compared to American TV

  • Zack Arthur
    Zack Arthur   1 weeks ago

    Great video Not as great as the prices here at crazy sams tv emporium though

  • Gabriel Bradshaw
    Gabriel Bradshaw   1 weeks ago

    I was in new york and watched some footy, and they showed ads during the game! Missed a goal! Was awful!!!!

  • Clorox Bleach
    Clorox Bleach   2 weeks ago

    How does Netflix UK work??Given all the product placement in some Netflix shows (Stranger Things)

  • Jonathan Langlois
    Jonathan Langlois   2 weeks ago

    Sounds like american television could learn a thing or two from British TV. There's a reason why so many peoples no longer have cable TV and rely solely on the internet for content. I do have to say that I really do appreciate BBC documentaries. They are of far better quality then a lot of what is made in North America and very diverse in the subject they talk about.

    _MILETIL_ BLIGHT_   2 weeks ago

    Just be happy your not in China where the product placement is seamless until they break the forth wall and talk about this wonderful tea

  • Peaches Jackofski
    Peaches Jackofski   2 weeks ago

    I can’t believe I’ve just found your Chanel.It’s so fascinating!I am from Scotland, so I see a lot of what you talk about, but when you explain it is so interesting!Thank you very much.xx

  • Tymetrain
    Tymetrain   2 weeks ago

    I never noticed now little I've seen product placement on TV

  • turbopower1320
    turbopower1320   2 weeks ago

    I hate advertisements, the world is too ad based now.

    TRAKARU ALVAREZ   2 weeks ago

    One of the Worst product placement I have seen in the Américas is a completely irrelevant zoom on a product on a table in the middle of a tense dramatic scene in a hospital drama.It was milk or juice.I also can't believe that in this modern age people are still dumb enough to be swayed by advertising.

  • Jason Fraser
    Jason Fraser   2 weeks ago

    There is a contract there and most adults know it, at least subconsciously, they pay for your enjoyment and in return you give them a chance to sell you something. The alternative is that you pay enough money for content that it funds upkeep and generating of new content. So if you didn’t open your wallet for that content, you have agreed to be advertised at. I agree children do not have the capability to enter such an agreement on their own and should be protected from people trying to exploit that fact. However, as an adult you should know there is no such thing as a free lunch, and free just means your payment isn’t in money.

  • Blazed-Banana
    Blazed-Banana   2 weeks ago

    And in the background there is a massive bill board for Coke haha

  • Aaron Schumacher
    Aaron Schumacher   2 weeks ago

    I'm not sure how they can govern YouTube (a USA company) unless they just wanted to block that website. Sounds more like a dictatorship but that's not all bad if done right. People dont like the word dictator because history has shown us that most dictators did a horrible job. Anyways people forget that YouTube and many other companies while having offices there are still a US company.

  • Kyle Hamson
    Kyle Hamson   3 weeks ago

    If you live in the UK, be thankful for these laws and how they have shaped your daily life. The culture of the United States revolves around products. The CULTURE of the United States revolves around PRODUCTS. That's nothing to be proud of. Be an example and show the world that life is better without sugar and drugs being forced down your throat 24/7.

  • NeuesTestament
    NeuesTestament   3 weeks ago

    In Germany we are forced to pay for state tv and there’s still ads on there.

  • mysterymanforu
    mysterymanforu   3 weeks ago

    So, if there are no penalties for independent YouTube channels, I guess the rules they didn't agree to are just suggestions.

  • Benjamino
    Benjamino   3 weeks ago

    This is actually really boss but it should have stayed back where it was, we have too many ads playing too loud which break too many rules and we’ve lost something good

  • Lio Alan
    Lio Alan   3 weeks ago

    Do you have a video on TV in UK and why you have to pay to watch

  • Howard Barnett
    Howard Barnett   3 weeks ago

    This is fantastic. If only the FCC here in America would do the same. I don't want to see your ads, Global Dynamics, if I need something I can find you on the internet.ᴹᵃˢˢᶦᵛᵉ ᴰʸⁿᵃᵐᶦᶜ: ᵂʰᵃᵗ ᵈᵒ ʷᵉ ᵈᵒˀ ᵂʰᵃᵗ ᵈᵒⁿ'ᵗ ʷᵉ ᵈᵒ.

  • A K
    A K   3 weeks ago

    Honestly, those are really nice and healthy rules...Well, can't deny Brits their class

  • Shiverskill
    Shiverskill   3 weeks ago

    I imagine for movies and tv product placement leads to more money for production, so it's understandable why it continues to be done.

  • Onion Boy
    Onion Boy   3 weeks ago

    Living in America it’s such a huge difference

  • Jon Lee
    Jon Lee   3 weeks ago

    Sounds like government overreach but okay. I guess y'all are used to that in the UK.

  • Jorgumandr
    Jorgumandr   3 weeks ago

    Wish the gaming industry would learn from that.

  • basil fawlty
    basil fawlty   3 weeks ago

    I stopped watching tv years ago. I don't need or want the junk information that tv fills your head with.