Why Beautiful Things Make us Happy – Beauty Explained

  • Published on: 23 October 2018
  • It’s hard to define what makes something beautiful, but we seem to know beauty when we see it. Why is that and how does beauty affect our subconscious?

    This video was a collaboration with the creative agency Sagmeister & Walsh as a contribution to their upcoming Beauty exhibition at the MAK Vienna from October 23rd onwards. If you want to learn more about the impact of beauty and see tons of gorgeous installations and multi-media objects, go check it out on https://www.mak.at/en_sagmeister_walsh
    The Beauty exhibition will also be shown in the Museum Angewandte Kunst Frankfurt from May 11th till September 15th.


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    Help us caption & translate this video!

  • Runtime : 7:37
  • Beauty Beautiful Design Art Shape Form Golden Ration Symmetry Fractal Patterns Culture Architecture Survival Evolution Nature Painting Abstract Expressionism Mondrian Pollock Rothko Abstract Art Boredom Stress MAK Vienna MAK Frankfurt Sagmeister Walsh Sagmeister & Walsh Stefan Sagmeister Jessica Walsh


  • Jaden Bishop
    Jaden Bishop   16 hours ago

    This video is a beautiful video about beauty, nice

  • The Enthusiastic Gamer

    I Love Your Videos Kurzgesagt I AM Inspired And Amazed By Your Excellent Expressive Manner THANK YOU

  • jadzia lightowler
    jadzia lightowler   1 days ago

    This is why all I need for ultimate happiness is a pretty garden full of yellow flower pots and bromeliads that's isolated enough so I can sing full volume without annoying anyone. It's all I need. Anyway yellow is the best color and nothing can convince me otherwise.

  • Thomas Jeon
    Thomas Jeon   1 days ago

    So if I have OCD that makes me unable to stand unsymmetrical things that makes me more of a caveman than a modern human😂😂 I can't even stand the vents in a car that's not rectangular or a circle The only thing that I really found beautiful that was unsymmetrical was in nature or on a BMW S1000 which has unsymmetrical headlights

  • Oleg Kamen
    Oleg Kamen   1 days ago

    All of your videos are beautiful.

  • Reza Nur M
    Reza Nur M   2 days ago

    The beauty of Kurzgesagt's videos animation makes me happy as well. Not only get new knowledge, the animation also makes me stay for hours to watch every video.

  • Life Of Lucifer
    Life Of Lucifer   3 days ago

    So money can bring happiness...Because, I can barely afford my rent in the projects, much less buy some paintings and decorate my dump.

  • Mr Noncredible
    Mr Noncredible   3 days ago

    So like, not a great video to watch after getting rejected

  • Bryan Zhang
    Bryan Zhang   5 days ago

    Me: sees modern artMe: this is uglyBrain: tf is wrong with you

  • tylermech66
    tylermech66   6 days ago

    for some reason i'm becoming a bit emotional watching this.

  • No
    No   6 days ago

    Thank you for saying it with science. Gray blocks damnation

  • James Rowe
    James Rowe   6 days ago

    0:37-0:50 I find this hard to believe. Just by looking, you can tell that the length is so that humans could grip them and so that the "tool" end can strike whatever is being manipulated while minimizing damage to the hand. The length is also becuase the entire thing, tool and handle had to be made from one piece cause I guess at the time we hadn't discovered "rods" or "handles" yet, nor any way to fasten them to the "tool" end.This is like saying there's no practical advantage to a 16:9 screen on a device vs a 4:3. It is to maximize screen real-estate and portability of the device. Long and thin is more portable while displaying more data whereas a square is both less portable and can show less data when it comes to things we read vertically, like books, papers, and websites.

  • Ikfin Hadziq Halimi
    Ikfin Hadziq Halimi   6 days ago

    Me: *Finds Square RockBrain: Throw it away its uselessMe: FineMe: *Finds Weird Looking RockBrain: Take It, Its Legendary

  • The glorious reich
    The glorious reich   1 weeks ago

    Sees cool gameMe: I'll pass for now.My brain: BOW DOWN BEFORE THE ONE YOU SERVE. YOUR GOING TO GET WHAT YOU DESERVE

  • Jellofish
    Jellofish   1 weeks ago

    Maybe you could do 'Why we get bored;?

  • Aman
    Aman   1 weeks ago

    This is bad news for ugly people like me

  • Satya
    Satya   1 weeks ago

    Kurzgesagt narrator's voice = beauty.

  • Mellow E.
    Mellow E.   1 weeks ago

    is it just me did anyone else thought the video was playing at a faster rate then normal?

  • Sleavo
    Sleavo   1 weeks ago


  • River Towner
    River Towner   1 weeks ago

    He is Allah, the Creator, the Shaper out of naught, the fashioner. His are the most beautiful names. All that is in the heavens and the earth glorifieth Him, and He is the Mighty, the Wise. (سورة الحشر, Al-Hashr, Chapter #59, Verse #24)

  • sana aw
    sana aw   1 weeks ago

    This is the most boring explanation of beauty I have ever heard... reading articles with words were much more inspirational... this is too scientific for beauty! don't you agree....

  • -
    -   1 weeks ago

    Die Deutschen Untertitel sind nicht vollständig.

  • Iosef Stalin
    Iosef Stalin   1 weeks ago

    Hey look buddy im an engineer this mean i solve problemes, not problems like "what is beauty"......Dont worry engineer,you dont need to explain that,this video did.

  • Kevin Vance
    Kevin Vance   1 weeks ago

    My theory on why gold is valuable is because it has the least corrosive metal on earth. It’s forever. Our ancestors had spears, they broke, they had knives, they dulled, they had friends, they died. But gold is nearly everlasting something you can give your kids and them theirs